Having received so many outstanding submissions of commercials for the last edition of the festival, we would once again like to issue a general invitation for submissions of “Laugh and Peace” commercials.
Entrants can be professional or amateur, and can film their commercials with any kind of equipment even a simple household device like a camcorder or mobile phone. We look forward to receiving submissions (which must be no longer than 60 seconds) that demonstrate the unique artistic sensibilities of the producer on a variety of different companies’ products.
Fantastic prize money of 1 million yen! It’s you who will drive the production of commercials in the cross-media era!
Created by Yu Tsubaki,Shugo Jimbo from Tokyo
SHOP JAPAN Styleplus Power Juicer Chapter of"Forbidden Pleasures"
I'm really grateful to you all for this opportunity!
A commercial that makes you feel "Laugh and Peace"….
I wondered what would make people laugh…
sitting in a silent family restaurant in the middle of the night, thinking…
how to use the selling point of the product for some new kind of fun.
I heard that everyone laughed when they showed my piece,and I was on top of the world.
So, to everyone who laughed, I must say "I really appreciate it!"
Thanks too to Obama, Brad and Michael!
This was an incredible movie festival!
"Laugh & Peace" all over the place!
Thank you, Obama. Nice, Michael!
Yu Tsubaki,planner, actor
Shugo Jimbo, director, actor, camera, editor, gopher….
Chief Judge; Shinya Nakajima
"This work generated the best audience reaction and made all the judges laugh too. A unanimous Number 1!"
Panelist: Shinsan Nameko
"This one was the item I most wanted to buy.It was so honestly amateur I couldn't believe it when I heard it was made by people from Dentsu"
This competition (on the theme of “Laugh and Peace”) is intended to unearth new talent whether professional or amateur in the production of commercials for the cross-media era. The Grand Prix winner will receive a prize of 1 million yen!
Please submit video commercials produced using your own unique sensibilities on the subject of one of several different commercial products. It does not matter whether you are a professional or an amateur!
| Date | March 26(Friday) 16:30～18:30 |
| Venue | Okinawa Convention Center Theater 3 |
The Okinawa International Movie Festival is inviting submission of commercials from all over the world that fit in with the theme of “Laugh and Peace.” We want you to produce a highly original commercial that demonstrates your unique sensibilities for one of a number of different commercial products.
Anyone can submit a production for the commercial competition category, provided that it meets the following conditions.
Please choose a product from the “List of target products” and produce a “Laugh and Peace” commercial about it.
List of target products
Name of company：Ezaki Glico Co., Ltd.
Product：Pretz
Pretz is a rhythmical outdoor snack with a crunchy texture.
We look forward to receiving upbeat submissions on the theme “Make your day more enjoyable by taking your Pretz with you when you go out.”
*The Pretz brand includes a number of products. Please use Pretz Salad Sticks as the subject of your submission.
Website URL
Home page for brand http://www.glico.co.jp/pretz/index.htm
Pretz Salad Sticks http://www.glico.co.jp/pretz/salad.htm
Name of company：OAK LAWN MARKETING, INC.
Product：Styleplus Power Juicer
The Styleplus Power Juicer can quickly and easily turn fruit and vegetables (essential for your health) into a juice rich with vitamins, mineral, and dietary fiber, which you can drink at any time. The Style Price Power Juicer crushes whole fruits and vegetables to give you your daily requirement of fresh fruits and vegetables that will help keep you healthy. We would like you to produce a “Laugh and Peace” commercial on the theme of “Having more fun” with the Style Price Power Juicer.
Website URL
Shop Japan http://www.shopjapan.co.jp/
Product page http://www.shopjapan.co.jp/prod/SPWJ01
Name of company：Kyoraku Industrial Co.,Ltd
Product：Commercials that make people unconciouly feel like playing pachinko
We look forward to receiving submissions of commercials on how good manners can make playing pachinko fun for everyone and commercials that convey how the fun of pachinko makes beginners or women come and play.
・Please show a Kyoraku Industrial pachinko machine in your production.
Kyoraku Industrial pachinko machines http://www.kyoraku.co.jp/lineup/
・You must obtain permission if you wish to film in a pachinko parlor.
Website URL
Kyoraku Industrial Co.,Ltd http://www.kyoraku.co.jp/
Name of company：All Nippon Airways Co. Ltd.
Product：“Winter in Okinawa” campaign
Although the mention of Okinawa conjures up images of summer beaches, true connoisseurs prefer the island in winter. Please try and suggest how the relaxed atmosphere and warmth of Okinawa in winter can be fun, so as to boost the number of fans of the Okinawan winter even higher.
*Please be sure to spell the company name “ANA” (as on its logo” and pronounce it ‘A,’ ‘N,’‘A.’ in your production.
*Please do not use the title “Relaxation->Warmth->Okinawa,” which was the name of the 2009 campaign.
Website URL
All Nippon Airways Co. Ltd. http://www.ana.co.jp/
Okinawa campaign http://www.ana.co.jp/okinawa2009/
Name of company：Dohtonbori Co.,Ltd
Product：Please produce a communication drama set around a grill.
Please produce a heart-warming communication drama in which sitting around a grill cooking and eating together enables people who are from different cultures or who have different values or characters to make their peace with one another person-to-person.
* Please put the grill at the center of the action.
* Make the cooking with the grill look mouth-watering.
* The food on the grill need not be okonomiyaki.
Website URL
Dotonbori Co. Ltd. http://www.dohtonbori.co.jp/
As stipulated in the regulations, the festival selection committee will conduct preliminary judging to determine the finalists. The judges will then meet at a festival screening event to decide the winner of the Grand Prix.
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Chief of Jury Shinya Nakajima |
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Nameko Shinsan |
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Yuichi Kimura |
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15 March 2010
A prize of one million yen will be awarded for the production that wins the Grand Prix
Please e-mail inquiries on the CM Competition category to event@oimf.jp
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